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Email Marketing: Get Passed the Algorithms and Talk to Your Customers!

There are a multitude of reasons to use email to establish a connection with your audience. Here are just a few. Because You Care! Businesses should develop their marketing strategies like their customers are all potential Fan Club Members! This might sound like a cliché, but any company that believes in its product or service…
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Running a Political Campaign

Politics and social media marketing are inextricably intertwined. Those seeking office must be aware that they pursue becoming the “officials” of the fray. It is a big responsibility. It is a lofty goal and not for the faint of heart. Beat Your Ads Marketing, with some of the best talent in the business, can help…
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Marketing: Tell Your Story, Survey the Market, Know Your Competition

The narrative is more important than ever. You can’t always lead in technology. In a world that is rapidly changing, a unique narrative separates the marketing of your business from the rest. First, you must obviously be competitive in offering quality services to your clients. But, this only puts you in the game. With technology…
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Make Your Rules: Creative and Powerful / Executive and Mother! #BeWoman

My organization implements an original attitude and process that can inspire women. Inspired by motherhood, I use modern technology, courage, and open-mindedness to create solutions for our customers and to build a strong, loving family. A woman does not have to conform to today’s MAINSTREAM liberation ideas that are mostly arbitrary. The time to borrow ideas…
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Figure Out What Your Website Should Do for You

Your Website Can Make You Money or Lose You Money Most business owners consider how they want their website to look first. This is a mistake. Your first consideration should be what your website can do for you. Can it directly generate income for your business? (e.g.- e-commerce or subscription services) Can it facilitate or…
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Chatbots Improve Shopping Experiences

SOURCE: At the crux of personalization and AI capabilities is the cheery chatbot who can serve the role of the brick-and-mortar greeter and salesperson. Chatbots allow stores to communicate with thousands of customers while giving them the feeling of personal attention and thoughtful recommendations based on their responses.  And in reality, a growing number of shoppers actually prefer…
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The Fine Print of Grubhub’s $100 Million Relief Program for Ailing Restaurants

Ordering delivery has become a key way for diners to support restaurants — if not delivery drivers — as dining rooms around the country shut down to stop the spread of the new coronavirus. Earlier this week, Grubhub made news by announcing that it would defer collection of up to $100 million in commissions as its way of helping the restaurant industry in a time…
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Up to 91% More Expensive: How Delivery Apps Eat Up Your Budget

SOURCE: NY TIMES Uber Eats, DoorDash and Postmates might be convenient, but the apps are making you pay a juicy premium. After a long day, you have probably done some back-of-the-napkin math and decided there was no point in going out for dinner when you could get food brought to your door for the same…
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What Restaurants Can Do to Survive the Corona Outbreak

What to do to reduce loss and risks in restaurants due to COVID-19 Don’t stop food production. Statewide bans only pertain to serving food within the premises. You can still do take out and delivery! Don’t Let Your Staff Go Just Yet! Start selling online from your own website Why you should sell from your…
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Viral Petitions All Have These 3 Things in Common

SOURCE: FAST COMPANY Let’s say you’re an activist and you want to right some wrongs in the world. One good way is to apply rally support for your cause through an online petition. But there’s also a right and wrong way to do that. For instance, the most common words that people use to start most…
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