Figure Out What Your Website Should Do for You
Your Website Can Make You Money or Lose You Money
Most business owners consider how they want their website to look first.
This is a mistake. Your first consideration should be what your website can do for you.
- Can it directly generate income for your business? (e.g.- e-commerce or subscription services)
- Can it facilitate or aid in the hiring of new employees?
- Can it assist your potential clients in some way? (Like providing a quick quote for services or answering FAQs about products and services.)
Your website should boost your brand.
Obviously, your site should appear professional with easy and intuitive functionality.
It should express the attitude of your business, and it should be as easy as possible for people to get info on your business or to use your services.
Your website should clearly present what your business does.
Often, the functionality of the site can make it most clear what your company does. For instance, if you design and build an online grocery store for your consumers, then your audience will know that you are a grocery store and you value giving your customers convenience.
The functionality of the site says it all! Also, your website, when developed properly, becomes an asset to your business – one that can increase your business’ valuation.
So, what should your site do?
Often, business owners do not know of all the features that can be built into a site to greatly improve your business and your customers’ experience. Make sure to get with a legitimate and professional web developer that has a competitive and up to date skill set.
The difference between a professional site and an amateur site can be one that just costs money and another that actually makes you money!